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WELLNESS DESIGN
The first magazine of Spa. spas, beauty, fashion hair, hotel, fitness, swimming pools, sports facilities
VIRGIN ACTIVE
A little responsibility goes beyond that and rightly…
normally professional should inform all of us
designers always and in any case, upon me are heard
when I first saw the property on which to Reggio
Emilia (relevance of a football stadium) would
had to design the first Virgin Active Club of small
dimensions (3500mq).
A city rich province but (the first experiment
Italian brand English) and a building
initially thought to host a
hotel, a sort of bean on four floors
marked by a score of facade rather
challenging for the recovery, seamless
of continuity, of very large openings.
Two stairs to extremes to dictate to some
way flows and walls curves complicate the
layout, in short a beautiful series of poles
for people like us (I mean designers) would
always have absolute freedom.
Ciliegina cake on the request by the
commissioning of an image and a format
spendable also in other small towns; short
a challenge that has severely tested the
my staff but also to Virgin Active
that the nearest general has Corsico
always shared our
choices even when very different from those
usual.
We have for example left click
finishing materials totally new (from
grès porcellanati to mosaics pearled), colors
Warm the walls with the total renunciation of
red institutional (at least inside) and
furnishings, from the reception at the bar, a new concept.
Even the internal signs was designed
with an unusual graphics for the label,
to be more appropriate to the new style.
We found short at all levels
Virgin Active availability extraordinary
which has allowed us, while susceptible to many
improvements, to reach a product
Final believe good level.
Organized on four floors at the Club
the first level, as well as entry and bar, all
block of changing rooms which are
in the scale wet.
From here you can access the pool and
at Spa (third level).
On the second floor all the space with fitness
the cardio area in the middle.
At the fourth level rooms courses that, through a
bright corridor, bordering on empty
the pool.
To connect all plans is the second scale
(dry) with two lifts that allow accessibility to all areas by the
disabled.
This is not a club-friendly and
immediate reading given the layout articulated
but the proof of the facts was also
more comfortable to use what was
predictable. Of course, compared to a Club
largest and perhaps distributed on a
single level, some compromise between
functionality and design it is due to reach
but I believe that within ...
bean above alternatives there were
few.
However we tried to optimize
spaces in order to make always pleasant stay by the customer also
more demanding, or we tried
a discreetly elegant
give continuity to the spaces themselves, while organized
on multiple levels, including through the use of
soft lights and special furniture refined.
We had to find a whole
new to the small club Virgin and we
our highly sought.
If the result is appreciable time will tell.
The declination of the new format is just
beginning; soon will be inaugurated on the second
episode ... in that provincial Brescia
and we'll see if we really the evolution of
species have yielded good results.
VIRGIN ACTIVE Reggio Emilia
P.le Azzurri d'Italia, 8 - Reggio Emilia
Draft Franco Scaglia
Furniture System three • Pool and Hydro Irrigalpioggia • Finishes Iris,
Ariostea, Project Italy • Corps illuminating Simes, Targetti, iGuzzini,
Luxit • Complements Serralunga, Sftline, Pedrali, Gandia Blasco
FRANCO SCAGLIA architect almost by chance.
Born in Brescia on January 31 of 1954 he studied in Venice.
In fact, began the free profession thirty years after more than six
Written football, motorcycling and motoring to a newspaper Brescia
and some periodicals. Journalist then but with a degree in the tray.
Then the architecture and almost immediately fitness (Europe Sporting Club in Brescia).
Lover of sport and night has married both planning is
local (discos, restaurants and bars) that Wellness Club.
The fact is that often mixing the two vocations the final product revealed
features that mask and confuse the two issues.
Do you believe in decontestualizzazione spaces and functions and in the power
aggregante fitness lived more as entertainment than as fatigue.
It belongs to its definition to the side B of Wellness, what counts less
but that gives him a living.
Studios in Brescia was the turning point in the profession and from 2000 onwards has
occupied almost exclusively Club of all sizes.
Designer chosen first by the group Get Fit and then by Virgin Active has
club made from Merano in Catania via Milan, Brescia,
Bergamo, Piacenza, Treviso, Reggio Emilia, San Marino, Fano, Castelfidardo,
Rome, Naples and Salerno. Abroad for hours only episode of Lugano.
For Activity (contractor Brescia)
he designed the space
Fitness within Ferrari
Village of Maranello.
For Freddy (sportswear)
has designed over the show
room via Jesus also in Milan
the store within the Teatro della
Scala, the spaces outlet in Serravalle
and Castelromano and stores
Verona and Milan, Buenos course
Aires and Piazza Duomo.
From 2006 to cooperate with GTS
construction of a new concept
PPS with fitness dedicated in
particularly the hotel sector.
Three architects and designers make up two
the staff of the study that
is based in Brescia.
